For many years, women worldwide have worn waist beads for fertility, beauty, aesthetics and also to embrace their sexuality and measurements. For whatever reasons, these beads adorned women. We want to keep that tradition alive- to continue from our mothers, their mothers and other women stopped.
But adding a little twist to it- personality. We have different waist bead color combinations and our collection of African waist beads encourages women to embrace their different tastes and preferences, even in the little things. We want our women to embrace waist beads not as hidden but as a part of their femininity.